Branding mock up for an imaginary “Harakka” brand of artisanal chocolate and sweets focusing on natural, locally sourced ingredients and tastes.
Logo
Stylized magpie -logo that comes in three variants, main golden variant for most use, and black and white variants for when extra contrast or lack of color is needed.
Logo text can also be moved to the side for a more horizontal design.
Style and design language
Style should have an organic but stylized feel to it, with nature themes. Magpie footprints can be used as a general “catch all” pattern where needed.
Packaging colors should be muted, nature themed and contrast against the golden logo, text and lineart graphics. Main logo should bring a “seal”, as in “seal of approval” in mind. Packaging designs use straight lines, trying to find the aforementioned balance between “design” and “organic”.
